PineApp seeking to secure Australia

PineApp wants to break into the security market

Israeli security vendor, PineApp, is looking to break into the Australian market by signing a distributor and setting up a channel.

PineApp vice-president sales, Arie Wolman, said he had already spoken to two potential distributors.

"We run different programs in different regions around the world, but we're always 100 per cent channel based," Wolman said. "We want to find at least one distributor with a pre-existing channel base. We're open to having multiple distributors, but we don't want them tripping over each other. I think two, working in different market segments, would be a good number."

The vendor offers its partners a number of services including a 24x7 online support system where technical engineers can link into individual product units to remotely configure and assist in troubleshooting.

"We also offer marketing funds for any initiatives that our partners think appropriate for the market, and train our partners with three levels of certification," he said.

PineApp produces three product lines: PineApp Mail-SeCure for email security; PineApp Surf-SeCure for Web filtering; and PineApp SeCure SoHo as an "all-in-one" security appliance for SMBs.

Although not vertical market focused, the vendor has had its best traction in education, banking and finance, institutions and government, Wolman said.

PineApp has been operating since 2002 and is trying to expand into the Asia-Pacific region.

Wolman said it had a small presence in Australia with six local customers, but has yet to have significant representation.

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