Asus: Processing less energy

The IT industry is responsible for a great number of products that contribute to the global greenhouse gas emissions problem. In response, many vendors are now looking at re-architecting their goods and striving to find ways to improve energy efficiency and social responsibility while retaining quality.

PC hardware vendor, Asus, won the Green Product award this year at the ARN IT Industry Awards for its P5Q series of energy-conserving motherboards. The boards incorporate energy processing unit (EPU) technology that features auto phase switching for components such as the CPU, video and graphics card, memory, chipset, hard drives and CPU cooler/ system fans.

Asus product manager for PC components, Shawn Yen, said the key factor that put the vendor ahead of the competition in this category was the technological differences behind its green approach.

“The green technologies we have invented this year, such as the energy saving hardware, are very different and stand out from the other vendors. We’re also the ones to pioneer and implement green technologies such as this technology into our notebooks,” Yen said. “EPU controls the voltage that goes to the processor and other key components on the computer. By doing so, we can reduce the amount of energy that is consumed when running low performance tasks.”

In addition to its winning motherboard design, Yen said the vendor had thought up a number of other technologies.

“For instance, our notebooks have a feature where it only takes a few seconds for the operating system to go online, and by doing so makes the computer more efficient,” he said.

“Green technology is very important to us. When we are building our products, we always think about how we can improve the global warming situation, and every time we design a product we calculate how many trees we can save. Our average across our motherboards is 1.7 trees saved.”

Asus managing director for A/NZ, Ted Chen, said the EPU 6 engine version provided 80.23 per cent CPU power savings and 96 per cent enhanced energy efficiency.

“Asus is committed to corporate social responsibility and has environmental sustainability programs in place,” Chen said. “The Green Asus program, which was established in 2000, has been implemented company-wide from strategy and research development, procurement, manufacturing and quality control to sales and marketing.”

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