SoftGen to distribute device tracking software

SoftGen has become sole Australian distributor for device tracking software supplier, Antitheft.net.au.

Device tracking software supplier, Antitheft.net.au, has signed on SoftGen as its sole Australian distributor.

Under the new arrangement, SoftGen will have access to the full range of tracking software products for iPods, desktop PCs and Macs, notebooks, mobile phones and PDAs.

The Bak2u tracking offerings notify users of the location of their mobile device and who is using it if it is lost or stolen. The mobile phone product does this via text message alerts to another chosen phone number and can be used to wipe information remotely. The GadgetTrak device tracker, meanwhile, is sold on a subscription model and accessed by users over the Internet via GadgetTrak’s servers. Both products will be sold locally under the Bak2u brand.

Antitheft.net.au director, Jason Rogers, said it had been looking to expand sales of the tracking products in Australia across retail, reseller and online channels. Antitheft.net.au has been around for three years and is the agent for Bak2u and GadgetTrak across A/NZ and South East Asia. With rising mobile device use, he claimed there was an increased need for extra security measures. “We started getting interest from the retail outlets and decided to look for a partner. SoftGen fitted with where we are going and gives us access to the proper channels,” Rogers said.

With a broadening range of products, Rogers said SoftGen would now be its primary route to Australia’s consumer and corporate markets. The company will, however, also look at product bundling opportunities with OEMs.

SoftGen general manager, Guy Coles, said the Bak2u offerings fit well with its push into mobility and security markets. The distributor is in discussions with telco operators and dealers to on-sell the Bak2u mobile phone tracking software with handsets.

Coles said SoftGen planned to push the device tracking software for storage devices, PCs and Macs, through its traditional IT reseller channel.

He said the tracking software could be something resellers provided as a value-add service.

“When your phone or BlackBerry is stolen, it is the information stored on the SIM or device that is of most value,” Coles said. “These tracking products would suit corporates with Sarbanes-Oxley requirements who have reporting obligations.”

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