SoftGen analyses Accusoft partnership

SoftGen has partnered with US-based Accusoft

Software distributor, SoftGen, has become the first local channel partner for US-based image processing and software development kit (SDK) vendor, Accusoft.

SoftGen general manager, Guy Coles, said the company was approached by Accusoft following the vendor’s decision to branch into the Australian market.

Accusoft develops image processing and data analysis software kits under the ImageGear brand. It has OEM relationships with several software vendors and is used in Corel’s Paint Shop Pro product suite.

“While we are happy to take on new products, the mission critical thing for me is to make sure they are complementary,” Coles said. “The breadth and depth of Accusoft’s image and document processing abilities... are a great opportunity.”

He said the Accusoft products tied in well with SoftGen’s focus on mobility applications as well as its software development heritage. As an example, he highlighted using the tools with mobile metering systems for utility company workers out on the field.

SoftGen plans to take the SDK with ISVs as well as its reseller base, Coles said.

“We will approach the developers we know and work with regularly, but it’s also a channel friendly product which could provide resellers with good margins,” he said. “It’s not difficult to use and links with more than 100 different file formats.”

Accusoft has six key vertical markets: Financial services, healthcare, government, on-demand printing, software and hardware. Existing customers include NASA, ING and eBay. Its international sales manager, Papa Samba Gaye, said it was referred to SoftGen by the US Department of Commerce. “SoftGen has a strong focus on providing software development tools and has vast expertise in our target markets,” he said. “As the Australian government moves to deregulate the Countries' banking industry, we anticipate tremendous demand for our imaging toolkits which are widely used by leading financial services companies in the US. We also hope to expand our success in the healthcare space into Australia.”

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