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Lenovo appoints Dicker Data

Distributor looks to add more vendors but hints an existing partnership may be axed

Lenovo has appointed Dicker Data as its fourth distributor in the Australian market. It joins Ingram Micro, which has access to the vendor's entire range, as well as Synnex and Cellnet, which carry everything except workstations.

Dicker will have stock as of July 28, according to its sales manager, Chris Price. He said the two companies had been discussing a partnership for the past 18 months and hinted that Dicker would like to add more new partnerships.

"Lenovo represent an incremental addition to our business. We've got the capacity and it's a good time for us to be taking on new vendors," he said. "We've got no software vendors of note, which is an area we're considering, and we're limited to HP with enterprise servers but are looking at expanding there."

Lenovo's small business and consumer director, David Nicol, said the appointment of Dicker Data fitted with plans to target the SMB market.

"The geographical focus [NSW] and end-user focus [SMB] fit with our company well, and complements our existing distributors. We want to grow, and we've got a big opportunity at the moment," he said.

While insisting the Lenovo deal would not impact its relationship with other suppliers, Price said the distributor was looking to terminate one of its current vendor contracts but declined to elaborate. Dicker's other vendors are Canon, Epson, HP, Kingston, LG, NEC, Netgear, Targus and Toshiba.

LG national IT channel manager, Charlie Harb, denied the Lenovo announcement partnership would affect its relationship with Dicker Data.

NEC regional director, Tim Falinski, declined to comment on how its relationship with Dicker Data would be affected but said there had been no discussions about parting company.

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More about: Canon, Cellnet, Dicker Data, Epson, EPSON, Hewlett-Packard, HP, Ingram Micro, Ingram Micro Australia , Kingston, Lenovo, LG, NEC, Netgear, NETGEAR, Synnex, Synnex Australia, Targus, Toshiba

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