Carbonite Australia Appoints Product Manager, Signals New Marketing Push

Carbonite Australia, the local distributor of the award-winnng Carbonite Online PCBackup™ solution, has appointed Arthur Koulianos to the role of Product Manager.

The leading consumer backup service in North America, Carbonite Online PCBackup was introduced into Australia in March this year when Avalanche Technology Group established its subsidiary, Carbonite Australia P/L.

The appointment of Mr Koulianos signals a major push by the new company to forge partnerships with leading stakeholders, including ISPs, industry associations, user groups, the education market and key players in the small to medium business sector.

He joins Carbonite Australia from McMillan Shakespeare Australia, where he developed and launched programs for retailers and employers to enable workers to purchase technology items via salary sacrifice.

Mr Koulianos previously worked with Boss Software International, Transurban Group and IOOF, where he managed key product portfolios and developed branding strategies to drive sales and grow market share.

Director of Carbonite Australia, Peter Cameron, said Mr Koulianos’ appointment is a major step forward for the new company.

“Arthur has a strong background in product management, business development and strategic relationship management, and brings with him the critical skills that Carbonite Australia will need to establish itself as the leading consumer PC backup service in this market,” he said.

“Carbonite Online PCBackup offers a compelling value proposition for consumers and small businesses, offering unlimited online storage for their PC files and complete peace of mind for $5 a month. Arthur will help us to take that message to the market, enabling us to build brand awareness amongst those who most need our services, the SOHO and SMB users who rarely back up their computers, but who would be badly affected if their PC was damaged or stolen.”

About Carbonite Australia Pty Ltd. www.carbonite.com.au

Carbonite Australia is part of the Avalanche Technology Group of Companies. Carbonite Australia is the distributor of the Carbonite online PC backup service.

About Carbonite Carbonite launched its Online PCBackup™ service in May 2006. Carbonite’s industry-first offer of unlimited backup space for a flat low price revolutionised the market for consumer and small business backup services. So far the company has backed up over 2 billion files, has restored more than 200 million lost files for its customers and has a large data centre where capacity is measured in petabytes. There are Carbonite users in over 100 countries.

Founded in 2005, Carbonite believes that computer users should not have to think about backup. The company's mission is to provide an affordable, reliable, secure and easy-to-use solution for the mainstream computer user.

For further information please contact: Arthur Koulianos Carbonite Australia 03 9581 0841 Shuna Boyd BoydPR 02 9418 8100