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PipeVines looks to develop Australian channel

Pipevines sees opportunity for workflow processes in the SMB space

Australian on-demand software startup, PipeVines, has opened its doors locally and is looking to build a channel network.

PipeVines' browser-based solution provides software-as-a-service analytical and workflow management capabilities for customer management.

The company has six pilot sites in operation. Pre-existing clients include the Queensland Public Sector Union (QPSU). The company's target markets include unions, financial services, home services and telco providers.

PipeVines CEO, Peter Spoto, also saw an opportunity for workflow processes in the SMB space.

The vendor is now building a channel model and will host a reseller network launch on April 8.

Spoto said PipeVines is developing a partner kit to pass on to potential resellers at the launch. It is also building an internal sales force.

"We'll be looking for synergies with our channel partners. There won't be much point unless there's a mutual benefit involved," Spoto said.

Obvious partners included ISPs looking for value-added sales opportunities, he said.

PipeVines maintains partnerships with IBM and Microsoft and also plans on developing an American presence via lead generation from both vendors.

"Unless you are an American company it is incredibly hard to sell into America," Spoto said.

PipeVines planned to build an office in Miami, he said.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: IBM, Microsoft, VIA, Workflow Management

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