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BenQ screens Altech for distie deal

Will carry vendor's screens and projectors

BenQ has appointed Altech Computers as a distributor in an effort to grow marketshare of its expanding product range.

Altech initially has access to the vendor's LCD monitors and projectors range. BenQ managing director, Phil Newton, said it will look at opening up more of its product lines once the partnership was firmly established.

"We've been doing a lot of background work on the company and we're happy with Altech's growth, productivity and profitability. Their infrastructure is sound and they can hold inventory around the country, which is critically important for us in the next 12 months," he said. "It's a company that's in a hurry."

Newton said Altech offered it the chance to pursue new customer groups including gamers. The distributor will also bolster its reach into the SMB market, he said.

He added BenQ was broadening its products portfolio locally and would shortly launch new hardware targeting specific customer segments.

"We are bringing out a range of product that will fit Altech's [market strengths] like a glove," Newton said. "BenQ's acquisition of Siemens...put a dampener on our R&D but we're starting to ramp up now. We will be able to play in more markets than we have traditionally."

BenQ already has several distributors including Ingram Micro, Bluechip Infotech, Alloys International and Synnex, but Newton argued there wasn't a lot of crossover.

"We don't feel Altech will impact the others," he said.

In a statement, Altech managing director, Antony Sheen, said BenQ fitted well with its systems integrator and gaming market focus and gave it another string to its bow.

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More about: Alloys, Altech, Altech Computers, Benq, BenQ, Bluechip, Bluechip Infotech, Infotech, Ingram Micro, Ingram Micro Australia , Siemens, Synnex, Synnex Australia

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