SaaS provider goes on partner hunt

Finance applications provider, Saasu.com, is on the hunt for resellers to take its software-as-a-service (SaaS) product to the local market.

Saasu.com's flagship brand, NetAccounts, is a full function accounting and business management system providing transaction automation, invoicing and payroll. CEO, Peter Cooper, said it had experienced some growth in the last six months and was now looking to broaden its sales channel.

"Software-as-a-service is an industry that has grown dramatically over the past four years," he said. "The types of people we have been reselling through have been traditional accountants that refer it to their clients. It's now something that is becoming the mainstream for every small business - from value-added service providers through to small corporate organisations, computer outlets and retailers.

"We didn't expect to use more traditional channels, but we are seeing a lot of interest there."

Cooper said ideal resellers were those with a focus on niche market areas. He identified franchise networks, recruiting firms, unions, generic associations and clubs as areas of opportunity. Saasu.com's sweet spot was traditionally Web savvy businesses such as Web designers and businesses with logistical challenges.

"There is no constraint on how many resellers we would like, it is more about being represented," Cooper said. "It is such an untapped market at the moment that we don't know how big it is. There are about half a million businesses using Quicken and MYOB sorts of products, which are the clear market leaders."

Resellers are required to provide tracking links on their websites and emails. In return, Cooper said it would offer partners a recurring commission for up to two years, in-store materials and online discount vouchers for customers.

"It is probably one of the easiest sells you could make because you do not have to buy product or worry about stock levels," he said. "It is also a good sell for hardware resellers because they can concentrate less on mucking around with software that chews up a lot of their support time and business applications."