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Powerfirm grows business across southern states

Melbourne reseller eyes services, support as key to expansion

Melbourne reseller Powerfirm has reported 23 per cent growth in the southern states in the last 12 months on the back of increased demand for its infrastructure solutions.

Powerfirm as a result has hired Trevor Coveney to manage Victoria, SA, Tasmania and the ACT and Graham Halton to manage WA.

Coveney said the new appointments would help cement expansion and maximise further growth. Demand was ramping up for energy-efficient networking, storage, security, server and data centre solutions, he said.

"Services and support are coming out as a fairly important thing. And storage, backup, compliance and due-diligence requirements are increasing," Coveney said.

A related driver of the reseller's recent growth was concern for the environment, he said.

As end-users entered their next IT refresh, he said, they were increasingly choosing energy-efficient, environmentally-friendly products and services - as long as such solutions didn't negatively affect their businesses.

"People are really recognising that the party can't go on forever," Coveney said. "I think there has been a lot more corporate responsibility."

WA, with its minerals boom, had been particularly important for Powerfirm over the last 12 months, although growth was steady across all states and probably largest in Victoria - which had the highest population.

Coveney said Powerfirm's core competency would remain UPS. The company had to stay focused. "We don't want to be just another 'me-too' reseller. The world doesn't need any more of them," he said.

However, the reseller was also focusing on broadening and deepening its service and support offerings across its portfolio, with a view to maintaining margins.

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