EDGE 2015 is starting in

Find out more EDGE 2015
Menu
WEB 2.0 - Facebook site grows businesses

WEB 2.0 - Facebook site grows businesses

Web 2.0 Summit Panel cites impact of Facebook.

Facebook has become such a popular social networking site that some companies are betting their businesses on it.

Participants in a panel at last week's Web 2.0 Summit conference in the US cited the impact of Facebook.

"We looked at the Facebook platform before it launched and came away with the conclusion that this could be the greatest paradigm shift in technology since the Internet itself," said panelist Ali Partovi, CEO of the iLike music discovery service.

iLike bet close to 100 percent of its business on Facebook, he said.

"We made a very big bet. We basically decided to halt work on our own Web site and spent the next [several] weeks that we had building a Facebook application," Partovi said. iLike's own Web site, meanwhile, is used to drive traffic to the Facebook application, he said.

"Literally, within the first 24 hours, our Facebook registrations exceeded the rest of our Web site," by a dramatic amount, he said. In the first 12 hours, iLike signed up 10,000 users, followed by 10,000 more in the next three hours and 10,000 more in the next two hours, he said.

Facebook application developer Slide is probably allocating 35 percent of its efforts to the site, said Slide Vice President Keith Rabois. Slide decided to invest in Facebook because it created an open environment that encouraged developers to make money for the first time.

"That has been a sea change," Rabois said.

Facebook opened the floodgates for a raft of innovations, said Seth Goldstein, CEO and co-founder of SocialMedia, which also has developed applications for Facebook. Facebook has 2 million users, half of whom use it daily, he said.

"There's a level of engagement," inside the Facebook platform, he said.

Another panelist noted Facebook widgets. "The neat thing about the Facebook platform is you can actually talk to friends through widgets, thorough the APIs," said Lance Tokuda, CEO of the RockYou photo-sharing site.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Upcoming

Slideshows

IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)
Email 101: 11 tips to manage your email

Email 101: 11 tips to manage your email

If you’re a college graduate entering the workforce, you may quickly find you aren’t prepared for the volume of email that awaits you in the corporate world. These 11 tips will help you master forwards, filtering and more.

Email 101: 11 tips to manage your email

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments