Please wait while the page is being loaded Skip this advertisement >
ARN

Unixpac looks to double reseller count

Unixpac hopes to lure smaller resellers into selling innovative new security products
Howard Dahdah  02 July, 2007 15:27:27
Add to Google
ARN Directory | Distributors relevant to this article

Unixpac is looking to double its resellers base as it seeks partners willing to take on new and innovative products in the security area.

The distributor currently deals with more than 50 resellers. It hoped to grow that to about 100 in the next 12 months, managing director of Unixpac, Tom Piotrowski, said.

"We are now putting a bit more emphasis on those resellers that are keen to promote the new areas in security, for example, Network Access Control. The whole idea is to give them a chance, and give them access to products," he said.

In the 1990s Unixpac's business was based on providing Unix and system admin tools. When it switched attention to security several years back it spent a great deal of time cultivating relationships with big systems integrator and resellers, Piotrowski said.

"But we see nowadays - just in the past year -there is a growing acceptance, even with big government customers and businesses, in dealing with smaller organsiations [resellers] who seem to be far more responsive, and proactive - to the point that I feel that it is a good time to give them a chance," he said.

"I find that very often, very big systems integrators are quite rigid in adopting this new technology into their business process. They do have security practice managers who are fully aware of everything, but when it comes to the business unit, they only sell products that are well proven and entrenched in the market place, without venturing into new technology."

Comments

Post new comment

Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
The content of this field is kept private and will not be shown publicly.
Enter the fully qualified URL, eg. http://www.example.com/
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

Syndicate content
 
ARN Vendor Directory
ARN Community Comments
ARN Library

Understanding Email Marketing: A Guide for SMBs

Email marketing is often viewed as a marketers silver bullet. If used effectively, email campaigns will provide strong results for a limited spend each and every time. Download this white paper to discover how email marketing can work for you and your business.

Subscribe to ARN

ARN has been the premier provider of information to the Australian IT channel for more than 12 years. As the only weekly publication dedicated to the channel, ARN produces timely, accurate news and analysis about IT business issues, products and services, new technology and market opportunities.
Sponsored Links