EDGE 2015 is starting in

Find out more EDGE 2015
Menu
engin to distribute TiVo, shoot for triple-play

engin to distribute TiVo, shoot for triple-play

A busy engin to sell TiVo and Optus ADSL2+

VoIP provider, engin, has announced it will be handling the marketing and retail distribution of the popular American home entertainment device, the TiVo, once it is released in Australia by the Seven network in mid-2008.

The company has also struck a deal with Optus to resell naked ADSL2+ connectivity to the consumer market, which will be bundled with its VoIP plans. The TiVo device will be sold through engin's mass retail, reseller and wholesale (ISP) channel.

engin CEO, Illka Tales, said the company would seek to sign up a digital-home focused channel to complement its existing partners.

"Certainly, the number of partners will increase - especially among those that sell entertainment devices such as televisions," he said.

Tales said the TiVo product was incredibly popular among retailers in the United States. Seventy per cent of TiVo sales in the US are through the retail channel, he said.

"From a retail perspective, they earn a decent margin," he said. "And Tivo is one of the top three brands in the US next to Apple and Nokia."

engin marketing director, Phil Dobbie, claimed US retailers, such as Best Buy, don't stock any other Personal Video Recorder but the TiVo.

"[TiVo has] an incredibly rich and intuitive graphic user interface," he said. "It's also got a better EPG (Electronic Program Guide) than anything in the marketplace."

Features include SeasonPass - which allows users to record an entire season of a show, rather than just selecting a timeslot. Users can also program the device to search and record programs based on an interest, genre or a keyword using the WishList function.

engin will drive the marketing of the product, but the company is not disclosing how much it will spend.

Tales was confident of the product's potential, and wasn't concerned by Australia's slow uptake of digital television to date.

The lack of a consistent EPG for the Australian digital TV market has been a major barrier to the success of personal video recorders (PVRs) such as the TiVo.

An EPG is an electronic version of your TV guide - which allows the PVR to record specific programming. Unfortunately, broadcasters in Australia (such as NineMSN) have attempted to claim copyright over their programming information - even suing third-party EPG providers over the serving of this information. But Tales said he "firmly believed" the free-to-air channels and industry groups will solve the EPG dilemma before the TiVo product launches.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments