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HP opens more notebook lines to resellers

The rise in SOHO notebook take-up prompts decision to give all resellers access to the HP Presario range

HP is giving all resellers access to its Presario range via its notebook distributors, Ingram Micro, Dicker Data, Synnex and Cellnet. Previously, a limited Presario range was only available to resellers through Ingram Micro and Dicker Data.

Market development manager for consumer notebooks, Nicholas Lynch, said the decision to go broader was in response to customer demand.

"The notebook market is in high growth, in retail and across the rest of the market, and in every segment and in all different form factors," he said.

As the line between work and play became blurred, Lynch said demand for consumer notebooks in the SOHO space had increased.

"HP, by offering greater choice to the market through a SOHO notebook range combining both the Presario and SMB range of notebooks, is providing resellers with a wider and more comprehensive suite of products to offer SOHO customers," he said.

Lynch said 30 per cent of all notebooks sold in the overall consumer space were going into the SOHO arena.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Cellnet, Dicker Data, Hewlett-Packard, HP, Ingram Micro, Ingram Micro Australia , Synnex, Synnex Australia, VIA

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