ARN

Express Data plays matchmaker

Distributor wants Cisco and Microsoft partners to collaborate

Express Data has claimed it is the first distributor in the world to get Cisco and Microsoft resellers to cooperate on solutions based around Cisco Unified CRM Connector 3.0. The free middleware application integrates Cisco Unified Communications products with Microsoft CRM to provide a host of features including database recording, click-to-dial and call duration tracking.

Resellers are often reluctant to work together because it means putting a competitor in front of their customers. But Express Data marketing manager for Cisco and Microsoft, Harris Loefti, claimed its new initiative was an opportunity for resellers that didn't have skills in both Cisco Unified Communications and Microsoft Dynamics CRM to benefit from collaboration.

Unified CRM Connector 3.0 is targeted at SMBs with less than 250 users.

Loefti said Express Data was currently working on the project with two partners in Sydney and another two in Melbourne but was not willing to disclose details because contracts had not been finalised. The distributor is fully funding these partnerships in conjunction with Cisco.

Read next week's ARN to see what a couple of specialist resellers think of the idea.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Cisco, Express Data, Microsoft

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Whitepapers
Latest Stories
Community Comments
ARN Directory | Distributors relevant to this article
Alloys , ASI Solutions , Bluechip Infotech , Compucon Computers , Dicker Data , Express Data , Express Online , ICT Distribution , Impact Systems Technology , Leader Computers , Multimedia Technology , NewLease , Synnex Australia , Topstar Computer International , Wavelink , Westcon Group , XiT Distribution , Xpress I.T. , Fusion Power Systems
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/aca-pacific/441_tape-media-and-imation-dataguard-t5r-reseller-
ACA Pacific

Tape Media and Imation DataGuard T5R Reseller Promotion. Ends June 30, 2012

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.