EnterpriseDB goes channel hunting

US database vendor, EnterpriseDB, wants to carve a swath through the Australian market during the remainder of 2007 using a two-pronged channel approach.

The vendor uses PostgreSQL open source software to offer a database which it claims is capable of running Oracle applications at a fraction of Oracle's own pricing. Newly-appointed EnterpriseDB general manager of APAC, Roger Durn, said it was keen to work with local SIs and ISVs. The company currently works with systems integrators, Customware and Fujitsu.

Its first step will be to drum up local interest in the product through advertising and marketing.

Durn said the vendor would also look for a distributor with extensive ISV experience to service those wanting to incorporate the EnterpriseDB database into their own products.

"We have some large ISVs in the US and Germany that want a direct relationship," he said. "In Australia there are a few large ISVs too, but it will be easier here to reach them through a value-added distribution channel."

Durn said it was interested in working with resellers who could build the software into larger technology solutions, or shifting users from other databases to EnterpriseDB.

"People don't just buy a database, they buy a complete solution," he said. "So we'd like to do is get as many SIs as possible on-board and work with them."

The vendor plans to offer extensive train the trainer style programs to educate on its products.

The EnterpriseDB Advanced Server software starts at $US1500 per CPU socket. Durn forecast the Australian market as a $US2 million opportunity in the first year.