Sage merges operations into Business Solutions

Business software vendor, Sage, is to merge three business next month. Its CRM, AccPac accounting, and Timberline financial and operations products will all be sold under the Sage Business Solutions umbrella.

Sage CRM managing director, Ross Stange will be COO of the combined entity. Sage Accpac general manager, Mike Lorge, will be managing director.

Stange said there would be no changes to products or partner support.

"Previously, partners had to work with two separate vendors because the Accpac operation was working as a branch office from the US. Now they will have the opportunity to work with one," he said.

Stange said the vendor's offices in Sydney, Melbourne and New Zealand would work more closely together. They have about 130 partners.

In other news, Sage Accpac, has appointed Cynthia Richmond to the role of partner sales manager. Lorge said Richmond would manage indirect sales activities and account managers as well as working closely with the marketing department.

Richmond has held sales and channel roles with IBM, Sun and Avaya. She replaces Sascha Ambrose.

"Given our go to market strategy is 100 per cent indirect, we are looking to evolve the way in which we work with partners," he said. "We want to provide the necessary levels of support required in all areas."

Lorge said account managers regularly engaged with partners on different levels, depending on what a particular job required.

"Our direct contact with partners helps us to understand partner sales activities. We guide and assist them as much as we can," he said.

"We get actively involved in partner sales from strategic perspectives through to working on tenders where appropriate."

More about: ACCPAC, Avaya, Evolve, IBM, Sage Business Solutions, Timberline
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