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Imag warms to Goldfire

Sydney-based Imag Australia has been appointed trans-Tasman distributor to resell Invention Machine Corporation’s Goldfire Innovator software.

The agreement will see Imag provide sales support, marketing and training for Invention Machine’s software, including its Goldfire Innovator product, launched earlier this year.

The deal represents an extension of an existing reseller relationship between the two companies.

Goldfire Innovator is designed to help companies develop and coordinate production processes. It allows users to search global patent databases, internal and corporate knowledge bases, and external engineering content.

Imag Australia, formed in 1992, specialises in distributing products for the engineering, design and manufacturing industries. Local customers include ACI Glass, Aristocrat Australia, Boeing Australia, Ford Motor Company and GM Holden.

The company is an offshoot of California-based Imag Industries, which specialises in design technology and information knowledge management services.

Imag Australia marketing manager, Shireen Brooks, said the company would remain the sole reseller of Goldfire in Australia and New Zealand.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Aristocrat, Boeing, Ford Motor, Holden

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