Macromedia channel man made MD

Software vendor, Macromedia, has made two senior management appointments to focus on growing the company’s business in large enterprises and the education sector.

John Biviano has been appointed managing director for Macromedia Australia and New Zealand.

Biviano was formerly the company's channel director for Asia-Pacific, and replaces John Treloar who is moving to a newly-created position of education director for the entire Asia-Pacific region, excluding Japan.

Biviano will be responsible for developing sales, business, marketing, and distribution strategies to continue current business growth.

He will focus on expanding the demand for Macromedia tools and technologies in the government and enterprise environment.

“Our new products, such as Breeze and Flex, along with our acquisition of e-help late last year gives us a more compelling product range for these areas,” he said.

Macromedia signed with Tech Pacific late last year, and has no plans to sign any further distributors at this time.

“Late last year we also rolled out our preferred reseller partner program,” Biviano said. “We will be looking to leverage and grow from this.”

A new channel director for Asia-Pacific has yet to be appointed.

Treloar’s new role will be to leverage the programs that have been running across Australia and New Zealand to expand usage of Macromedia’s products in the eduction sector.

“He will be looking to take the success we’ve had in Australia and New Zealand in this sector into APAC,” Biviano said.

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