ARN

Belkin plans SME expansion

Connectivity and peripherals vendor, Belkin, plans to expand its channel to include sales to the small to medium enterprise (SME) sector.

The company has introduced new products to coincide with the expansion, as well as a new advanced hardware replacement program.

“We’ve always been a retail-focused company,” Belkin managing director, Mike Bell, said. “We’ve always dabbled in the SME arena, but now we’re looking to grow it.”

The company would maintain its exclusive distribution relationship with Ingram Micro, as well as working directly with some Ingram partners, he said.

“We have a strong relationship with Ingram,” Bell said. “We hold a lot of trust in them. We’re very committed to this relationship and don’t plan to bring anyone else on board.”

The company has introduced new products, expanding its range to appeal to the SME corporate space.

“We’ve never quite had the width of product in our UPS or KVM products from a corporate or SME point of view,” Bell said. “We’re now expanding that.”

New products include a new enterprise range of KVM switches, which feature the ability to centrally manage servers from any location.

“We are currently the number two world player in the KVM space,” Bell said.

Other new business-range products include wireless print servers, routers and networking solutions and enterprise-rated UPS.

The company is also expanding its corporate sales team. Staff are now working in each state.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Belkin, Ingram Micro, KVM

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Whitepapers
Latest Stories
Community Comments
ARN Directory | Distributors relevant to this article
ASI Solutions , Brightpoint Australia , Dicker Data , Express Online
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/d-link/444_d-link-smb-june-promotion-reward-yourself
D-Link

D-Link SMB June Promotion - Reward Yourself

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.