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Newton shakes up the BenQ channel

Newly recruited BenQ managing director, Phil Newton, has taken no time in making changes to the vendor’s channel strategy, bringing across Mitsubishi distributor, Global Business Technology, to begin distributing the BenQ product range.

A 19-year veteran of Mitsubishi, Newton said he was conducting a thorough review of BenQ’s channel.

“This is the first of several significant changes,” he said. “There will be all sorts of changes in [BenQ]’s distribution policy, both additions and subtractions."

Currently, BenQ is distributed nationally by Synnex and has regional/state based distribution covered via relationships with Alpine (NSW), Beam (NSW), Global Business Technology (NSW), BBF/Blue Chip (VIC), Compuworld (QLD), Leader (SA) and DMA (WA).

Global Business Technology manager, Gordon Taylor, said Newton was familiar with GBT’s style of distribution from the relationship Newton had with the distributor while managing director at Mitsubishi.

GBT also distributes products from Albatron, Big Blue Internet, Cherry, D-Link, Epson, Gigabyte, Mitsubishi, Panasonic, Sony and CPC Shuttle.

Taylor said he hoped that the BenQ range – that includes monitors, notebooks, projectors and optical drives will fit in well alongside the distributor’s existing lines.

“We are certainly not keen to see any other vendor’s sales lapse,” he said.

Taylor is particularly excited about BenQ’s upcoming range of both notebook computers and wireless products. “It will be our first try at the notebook market,” Newton said. “Notebooks are doing phenomenally well and we have been looking for a direct relationship for some time.”

Primarily, GBT will be pushing the vendor’s range of TFT monitors.

“We are the number two distie for Sony monitors – that has the high end covered. BenQ have the right products for the value end of the market, yet they still have all the specs,” he said.

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More about: Albatron, BBF, Benq, BenQ, Big Blue, Cherry, Compuworld, D-Link, DMA, Epson, EPSON, Gigabyte, Global Business Technology, Mitsubishi, Panasonic, Sony, Synnex, VIA

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