ARN

Resellers sought for new milestone in retail

Resellers in Australia and New Zealand are being sought for an Israeli-invented media device, designed mainly for use in advertising.

Sydney-based retail systems company, Milestone, has been appointed Australasian distributor for RePromotion and is looking to build up a channel on both sides of the Tasman.

The boxes are as big as CD cases and are capable of wireless transmission of advertising clips, powerpoint presentations and more.

"There's no infrastructure because it is all done wirelessly," Milestone director, Lawrence Bucciol, said. "The person uploading the content can do [so] with their laptop or PDA. And if they have the money to spend, they can do it by GPRS or G3 mobile phone standard."

Bucciol said the LCD devices were likely to be bought by food producers, who would then install them in supermarkets to advertise their products.

Perfume companies might also use their sound and graphics capabilities to give beauty tips in pharmacies, he said.

The device has been around for two years, but Milestone only gained A/NZ distributions rights a couple of months ago.

The company has yet to sell any of the devices, but is meeting with multimedia and advertising firms in Sydney; plus other organisations familiar with digital signage and related technologies.

"It's a bizarre area. Supermarkets don't want a bar of it. It's the brands themselves who are going to incorporate it into shelf display," Bucciol said. "It is hard to go to the end-user because there are so many. You have to catch the right person, so we are going to the companies who do these displays and marketing concepts.

"These people are pitching our product for us," he said. "They are our resellers. They are familiar with media. They are familiar with static signage."

Milestone seeks resellers who can act independently.

The Taiwanese-made boxes cost about $2500.

Bucciol said they would be an easy sell, with extra money to be made by resellers, in creating content for them.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: ACT, PLUS

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