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ARN Roundtable - Finding and selling a niche in a digital world

ARN Roundtable - Finding and selling a niche in a digital world

​As digitalisation strategies begin to take shape across Australia, organisations no longer accept the notion of a generalist technology provider. In light of the rise of emerging technologies, partners that can add unique layers of value are gaining greater prominence. Whether vertical or technology specific, forward-thinking partners now realise that staying vanilla seldom brings success, as customers place a premium on niche experts. Yet in parallel to the changing role of the partner, new influencers of IT are emerging across the business, with 72 per cent of IT buying decisions now made outside of the IT department. This exclusive ARN roundtable, in association with Telstra, discussed the changing dynamics of the channel in 2017, outlining how partners can specialise in a digital world, while attracting a new breed of buyer. Photos by Maria Stefina.

ARN Roundtable - Finding and selling a niche in a digital world
Top 10 IT industry predictions for Australia

Top 10 IT industry predictions for Australia

Digital transformation is expected to attain "macroeconomic scale" over the next few years, changing the way enterprises in Australia operate and reshaping the local economy. As a result, IDC has published its top 10 technology predictions for the local market, as local businesses and IT partners enter a future dominated by the "digital transformation economy".

Top 10 IT industry predictions for Australia
Examining the changing job scene in the Aussie channel

Examining the changing job scene in the Aussie channel

Typically, the New Year brings new opportunities for personnel within the Australian channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across Australia has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Aussie channel
​Top 15 Aussie tech storylines to follow in 2017

​Top 15 Aussie tech storylines to follow in 2017

The New Year brings the usual new round of humdrum technology predictions, glaringly general, unashamedly safe and perpetually predictable. But while the industry no longer sees value in “cloud is now the norm” type projections, value can be found in following developments of the year previous, analysing behaviours and patterns to formulate a plan for the 12 months ahead. Consequently, here’s the top tech storylines to follow in Australia during 2017.

​Top 15 Aussie tech storylines to follow in 2017

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